Guerrilla Marketing for Spa Pool Dealers

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Will Your Sales Be Down Again This Year?


"Hoping for the best" is not a strategy,

"Waiting it out" is just not possible,

Ignoring new ideas is no longer an option!

It's Time For Some Guerrilla Marketing!




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From: David Carleton

San Diego, California

As I’m sure you’ve already discovered, it now takes more than your typical newspaper ad, radio spot and weekend home show to get the sales you used to get.  Why?  Because the dynamics of the spa and pool market have changed dramatically.  Shouldn't the way you market your business change too?

Being a great closer only helps once a customer comes into your store.  But that’s not the problem these days is it?  The problem is getting more traffic, more qualified prospects into the store in the first place!

But, if you're using the traditional marketing and lead generation methods out there today, then you're working twice as hard for half the results. 

No Matter What Brand You Sell, How High the Price, What Time of Year or How Bad the Economy is, People are Still Buying!

Your job is to stop justifying why your sales are flat or down and find new methods of attracting prospects.  Now is NOT the time to give into what I call “the down disease” – (everyone is down in sales so I don’t feel so bad that my sales are down too).

In times like these, your competitors will slow down or even eliminate some or all of their marketing efforts.  This creates an opportunity for you to capture their customers if you already have systems in place to do so.

Your job is to take advantage of this opportunity and find those prospects that ARE ready, willing and able to buy and make sure that they buy from you, not your competition. 

And guess what?  You don't necessarily need more marketing money to increase sales.  Instead, it's your ability to use the marketing money and resources you already have more effectively.

What it really comes down to is having sales generating systems in place that you can use to get a predictable and constant stream of sales regardless of what is going on around the block or around the world.


That's why I'm so excited to introduce the...

Guerrilla Marketing for Spa Pool DealersSpa and Pool Dealer Guerrilla Marketing Boot Camp Manual

Easy and Inexpensive Guerrilla Tactics That You Can Use To Drive a Ton of Traffic To Your Store!

This Marketing Boot Camp is jam-packed with ideas to help you outsmart, out-market, and outperform the competition.  I teach very specific strategies that you can put into place to jump-start your business almost immediately




The Information Here Will No Doubt Increase Our Spa Business This Year!

I liked all the different examples of how to promote and market your business.  Easily can apply 2-3 immediately to make a difference.

Scott Newcomer - Lake Country Pools

Your Boot Camp Opened My Eyes to a Tremendous Amount of Potential Customers I Wasn't Reaching!

This boot camp gave me many unique resources to find new customers and bring them into my store.  I'm seeing a big increase in sales in our future. 

Mark Mesker, Paint Connection Plus


Dave's Education Marketing Concepts Are Great!

Specialty retail is getting tougher and tougher.  Dealers need all the tools they can get to stand out.  At the Boot Camp, they will learn inexpensive, effective tools to grow their business.

James Keirstead - Arctic Spas

Click Here to Read  Even More Testimonials

Unlike other courses and training manuals, I don’t just give you the high level of what to do, I go one step further and in most cases tell you exactly how to do it.  What you don’t need is a bunch of theory.  What you do need is effective marketing tools that work.

In addition, all my strategies and methods will work regardless of which brand of pools and spas you sell.  In simple terms, there are only two ways to bring in more sales.  Find new customers or sell more to current customers.  I show you how to do both.


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In This Intensive Marketing Boot Camp You’ll Discover How to:

Attract More Leads Convert More Prospects
Generate More Referrals Decrease Your Marketing Costs
Sell More to Existing Clients Differentiate Your Products

Spend Less and Get Better Results in All Your Advertising

 Leverage Your Time & Dominate Your Market Using Automated Systems

This is THE Most Comprehensive Guerrilla Marketing Training Ever Offered in The Pool and Spa Industry

Watch Each Video and See and Hear For Yourself...

Look over my shoulder as I show you step-by-step how to build your dealership into the powerhouse you know it can be.  It's like having your own personal marketing consultant on your team.


Guerrilla Marketing for Spa Pool Dealers

Video #1 - Secrets to Creating a Fast Track Marketing Plan

Did you know that companies that have a written marketing plan outperform their competitors by more than 30%?  Yet 95% of all businesses do not have one.  A written plan forces you to think strategically and out of the box.  What are you good at?  Are you better than your competition and if so how and why?  How can you exploit those differences to make prospects select your products and services over the competition?  At the end of this video, you’ll end up with your own personalized set of written goals and strategies for the year.  This is huge!


Learn How To:

Develop Your Brand Image - What is it now and what do you want it to be - this drives everything else


Strategically target and own niche markets that you may not have known existed before


Develop a Unique Selling Proposition (USP) that will give you a distinct advantage over any and all competitors.  Get this one thing right and your business will thrive!


Install and implement effective systems throughout your business to improve efficiency and profitability


SWOT Analysis - I'll discuss and help you create your Strengths, Weaknesses, Opportunities and Threats – once you understand this, it will change the way you view everything else in your business.


Increase customer satisfaction, loyalty and future profits


Get so close to your customers and prospects that your competition is virtually locked out


Guerrilla Marketing for Spa Pool Dealers

Video #2 - How and Where to Quickly Find Your Best Prospects

No matter how good your customer service is, how low your prices are and how great your products and services are, if you don’t have customers walking through the front door, you’ll soon be out of business.  Now, more than ever before, companies need to learn how to effectively promote their business.  This video will focus on dozens of low cost “out of the box,” promotional activities that will get you noticed by potential customers and the media and keep a constant influx of traffic flowing to your business.


Discover How To:


Use emotional appeals that stimulate people to action.  Understand and use these triggers that drive your prospects to make decisions


The huge advantage of Niche marketing.  I’ll give you a variety of ways to identify and target your own niche.  Get this right and you’ve just eliminated 90% of your competitors


How to use a very simple free report to generate sales.  I’ll give you a ton of tactics for getting your special reports opened, read and appreciated


Implement a system of getting testimonials that will provide your business with one of the most important and effective closing tools you could ever want


How to get your prospects to “raise their hands” showing you that they are qualified prospects and demonstrate their interest


Generate buzz using viral marketing techniques that cost you almost nothing


Guerrilla Marketing for Spa Pool Dealers

Video #3 - Killer Lead Generation and  Advertising Strategies That Get Results!

There are hundreds, perhaps thousands of prospects in your trading area that have thought about doing business with you at one time or another. The secret is to develop a way to find them and convince them to buy or do business with  In this video, I’m going to show you specific advertising tips, techniques and strategies developed by some of the best marketers and copywriters in the business.

You’ll learn how to increase your qualified leads and advertising ROI regardless of the advertising media you use.  All types of advertising will be discussed including - yellow pages, direct mail, newspaper, internet, color versus black and white, big versus small, etc.

You'll Learn How To:


Create more effective newspaper ads guaranteed to bring in more qualified leads


Develop irresistible offers that prospects can’t find anywhere else


Increase your response rates to yellow pages ads using simple techniques that cost you less than you’re currently paying


Use secret direct mail writing techniques in your ads that can double your response rates


Utilize the art of writing effective headlines to get your prospects to read your all your ads


Apply psychological reasons why people buy to hook your prospects before they even walk into your store


Track all your promotional efforts so you can put your money where it is most effective


Guerrilla Marketing for Spa Pool DealersVideo #4 - Close More Sales Using Automated Follow Up Marketing Systems

You know what most businesses do after the sale?  NOTHING!  Many companies all but stop their marketing efforts after the customer buys.  Once a prospect becomes a customer, you need to continue to build the relationship.  In this video, you’ll learn how you can make your customers happier and your business more money.  Continuing to build your relationships with your customers through unique follow up systems will get you more sales, testimonials and referrals than you can handle.


I'm Going To Explain How To:


Set up a TRULY automated follow-up marketing system for current customers that runs 24 hours a day, 7 days a week, 365 days a year


Create a second follow-up marketing system for potential customers that come into your showroom for the first time and don’t buy.


Use a unique auto pilot post card system to significantly grow your business and increase your network of potential referral partners. Discovering and using this system is worth the entire price of the Boot Camp by itself!


Use unique e-mail marketing techniques to make your prospects fall in love with you forever


Utilize the old fashioned newsletter to stay connected to your customers, prospects and vendors


Ask for and get the best testimonials possible


Guerrilla Marketing for Spa Pool DealersVideo #5 - Easy Ways to Turn Your Website Into a Lead Generation Machine!

Are you spending huge amounts of time and money driving traffic to your website only to see a tiny percentage of visitors turn into paying customers?   How would you like your prospects to purchase your products or services on their first visit to your store? It’s possible with a dynamic “pre-selling” website.  In this video you’ll discover the critical elements that will make your website pre-sell like crazy.


I’ll Teach You How To:


Use the biggest search engines like Google, Yahoo and MSN to build your local business


Send a ton of pre-qualified prospects to your website without spending a dime on advertising


Build traffic and get your customers to return to your site over and over


Use secret internet marketing techniques to automate and build your business


How to add audio and video to your web site for less than the price of tank of gas


Avoid the top mistakes that businesses make with their websites


Get quality content for your web site without writing a word of it yourself


Increase traffic to your website for little or no cost


Guerrilla Marketing for Spa Pool Dealers

Video #6 - Referral Marketing Magic

SYSTEMIZE!  That’s the key to getting a constant stream of never-ending referrals.  Unfortunately, very few businesses do it.  In this video you’ll learn how to implement multiple “stealth” referral systems that will produce predictable, consistent, and repeatable results time and time again.  You’ll learn specific strategies and systems, checklists and forms that you can immediately put to use in your own business to start a river of new customers.  You’re gonna kick yourself for not using these easy strategies before.


In This Video, I’m Going To Show You:


The two most important referral programs that every business should be using, and it’s not word of mouth


How to identify referral partners. Identifying and getting them to sign on will bring you more qualified, ready to buy customers than any advertising program you could ever run


Successful referral tactics from other industries.  I’ll show you letters, scripts, examples that you can “steal” and use immediately


Get your referral partners to think of your business first when they are asked for a recommendation


How to get the media/press to send you tons of free referrals


How to help the right people give you more referrals.  I‘ll show you the most effective ways – it’s easier than you think


Got COI?  You sure do, but may not even know it.  Tapping into your COI can flood your store with more referrals that you can handle


The 4 keys to effective referral marketing systems


Guerrilla Marketing for Spa Pool DealersVideo #7 - Close More Sales Using Effective Store Layout & Design

If you've implemented the advertising, Internet and lead generation strategies in all the previous videos, you are going to be driving a ton of traffic to your store.  Now we want to be sure that you make the buying experience great for the customer and as profitable for you as possible.  How?  Effective store layout and design.





In This Enlightening Video You'll Discover:


How the colors you've painted your walls can influence how people buy - this is really amazing stuff


How to literally track customer shopping patterns in your store and then use this information to increase sales of your most profitable products


What role does proper lighting play on sales?  More than you think


Signage - what works and what doesn't both inside and outside your store


See your store through your customers eyes using the store audit process - you won't believe the things you'll discover


Displays, fixtures and simple merchandising techniques to sell more accessories


Guerrilla Marketing for Spa Pool Dealers

Video #8 - How to Make your Customers Fall in Love With You

Let's face it, customer service out there stinks - you've experienced it yourself.  Whether its buying shoes, a car or getting work done around your house.  That creates a huge opportunity for those dealers that want to stand out from the crowd and grow their business at the same time.  Customers want to be treated like someone special - and they should - they pay the bills!  In this video, I’m going to show you how to turn ordinary customers into evangelists for your business by using simple customer service ideas that you can start using tomorrow.

Watch As I Reveal:


The 12 point customer complaint checklist – review this list with your employees regularly and watch your customer service improve DRAMATICALLY


12 EASY customer service ideas that are guaranteed to make your customers “sing your praises”.  They are so basic that any business can do it...but hardly any do.


The 2 biggest mistakes 95% of all businesses make after the sale is made – change these 2 things and your sales will increase dramatically


Your ETDBW score?  Knowing your score can make the difference between good and outstanding customer service.  Take the test and find out


16 goodwill freebies that make a big impression on your customers – They’re easy fun and cost you almost nothing


How to make a good first impression.  I'll show you 11 ways to make a good impression on every potential customer that calls or comes into your store or office


How Would You Like to See and Hear Actual "Footage" From the Video Program


Simply Enter Your Name and E-mail

Address and Click Show Me The Video


Guerrilla Marketing for Spa Pool Dealers





In Addition, I'll Also Send You a Free Special Report That You Can Download Immediately...

"7 Secrets to Getting Powerful Customer Testimonials"

How to Use Testimonials to Break Down Fear and Skepticism


I respect your trust and privacy.  I will NEVER, NEVER,  NEVER share your email address with anyone at any time.  I hate SPAM more than you do!


Here's What Spa and Pool Dealers are Saying About the Boot Camp...

David's Follow Up Marketing and Website Design Strategies Are Terrific!

I can't believe how easy your systems were to set up and how great the results have been in such a short time.  I'm already seeing great results from implementing just a few things I learned.  I highly recommend your boot camp to anyone who wants to quickly and easily get generate more leads, sales and referrals.

Phil Sandner, Easy Spas


Any Dealer Serious About Growing Their Business Would Benefit From This Boot Camp!

Great information presented in an easy to follow format. Your boot camp really made me stop and think about how we are presently doing things and how to incorporate what I learned.  I expect to implement many concepts into our current marketing and advertising plans.

Troy Weber - Sensational Spas


The Training is Very Detailed and Comprehensive and Provides All of the "How to's" for Success!

We have to be pro-active and try new things to be successful.  Your follow up systems provide concrete action items that can increase revenue without increasing your ad budget.

Jaden Kemp - Bullfrog Spas

Click Here to Read  Even More Testimonials


 "Here's Everything You're Going to Receive In the Mail When You Order The Spa and Pool Dealer Marketing Boot CampŠ

Guerrilla Marketing for Spa Pool Dealers8 Videos - Over 10 hours of sales building strategies.  I show you step by step all the "how to's" of building the spa and pool dealership you set out to when you first got into the business.  These are all practical and very doable strategies that you can put into place immediately.

Using these videos to train your store manager, marketing manager or other employees can be a powerful way to getting everyone up to speed on all the latest marketing techniques. - $500 Value


Guerrilla Marketing for Spa Pool DealersComprehensive Action Plan Workbook - Over 300 pages of all the detailed slides that appear in the videos and a special section next to each slide for you to take notes.  Stop the videos at any time, rewind and take notes at your own pace.  Use the notes you've take to create ads, implement strategies or give direction to your employees or ad agency.

Also includes a specially created "fill-in-the-blanks marketing plan template to get you up and running as soon as possible. - $200 Value



Guerrilla Marketing for Spa Pool DealersAudio MP3s for Learning On The Go - Have a long commute?  Spend a lot of time in your car or truck?  Why not use the time to educate yourself.  I've recorded all the presentations in MP3 audio format so you take advantage of your drive time to help your business when a computer or video is not available.  Over 10 hours of audios available for immediate download included - $150 Value




Guerrilla Marketing for Spa Pool DealersBonus Material - I've gone to my personal library and given you a ton of resources that you can use to build your business.  FREE software, examples, templates, e-books, MP3s, scripts, checklists, special reports - all designed to help you jumpstart your sales as quickly as possible.   - $500 Value





Guerrilla Marketing for Spa Pool DealersFREE Consultation - I want to ensure that you have a plan to succeed.  So go through the program, watch the videos, take notes and fill in your workbook.  When you're done, let's talk.  We'll go through the plan you've created and make sure you haven't left anything out and that it's the best it can possibly be.  $150 Value




Still Not Convinced?  Let Me Make This Even Easier For You...

12 Month

Money-Back Guarantee!


Take up to 12 full months to review and profit from my program.  If you don't feel the program is all that I promised, I want you to send it back to me for a full refund.


This program comes with a no-questions, 12-month money back guarantee.  Go ahead, take your time, take it for a 12-month test-drive.  You must be completely satisfied or I want you send it back. If for any reason you decide that this program is not for you, just e-mail me any time within 12 months and I'll buy it back from you for every penny you paid.

Pretty Bold Guarantee Huh?


So Let's Add It All Up...


Description Purchased Separately Entire

1. 8 Videos with Over 10 hours of strategies, tactics and instruction - watch in streaming video



2. Comprehensive Action Plan Workbook - includes 300+ pages of detailed slides and a fill-in-the-blanks marketing plan template - Comes in PDF format for immediate download



3. Audio MP3s for learning on the Go - Over 10 hours of audio to listen to in your car or truck



4. Bonus - Free software, special reports, templates, e-books, scripts, MP3s, checklists - available fr immediate download



5FREE 30-Minute Marketing Plan Assessment (limited to the first 25 people)



6.  One Year Money-Back Guarantee



Total Value



The total value of this powerful system is $1500.  But your tax-deductible investment is only $347.

If your program is worth so much, why is your price so low? Fair question!

If your program is worth so much, why is your price so low?   3 Reasons. 

This is the same 2-day course that I was teaching at live workshops for the last year.  I was charging $1500 per person and the dealers that attended loved it and have already benefited from what they learned.

But I also found that many dealers couldn't take 2 days out of their busy schedule to attend.  In addition, hotel costs, airfare, room rentals, lunches, dinners, parking, projector rentals, etc. were driving the price out of reach of what many dealers could afford.

So once I took away all those costs, I found I could substantially lower my price and let more dealers take advantage of these proven guerrilla marketing strategies at a fraction of what others had already paid and learn at their own pace in the comfort and privacy of their own home or office. 

Second, all the information is available for immediate download, so there is nothing for me to ship, pack and send.  You get the info right away and save money at the same time!

Third, there have been so many businesses I've known and worked with over the years that have taught me so much, that I felt this was my way of giving back.  So there you have it.

So there you have it.

By the way, if you can just sell one more spa or install one more pool, this course will not only have more than paid for itself, but you will have gained insights into growing your business that you will be able to use forever!




Still Have Questions?  Click Here to Read The FAQs



If You Want to Increase Your Sales, Here are Your Choices:

1 - Do what took me over 30+ years to accomplish... Time sucking, painstaking trial and error to find strategies that really work.  But you need more sales NOW!

2 - Put off implementing any new marketing strategies and watch your business continue to slide.  Hey maybe the industry will turn around quicker than we think - but I doubt it.

3 - Talk to other dealers or attend some industry seminars to try and come up with some new strategies.  But haven't you tried that already?

4 - Talk to your local of chamber of commerce and SCORE office to see what help they can offer.  But will they really be up to date on the what's happening in our industry and know the latest guerrilla marketing strategies.  You already know the answer to that.

5 - Give yourself the lucky break you deserve and order the Spa and Pool Dealer Marketing Boot Camp...

 The next move is up to you.  I’ve shown you that The Boot Camp is as risk free as any offer can come.  You and I both know that if you’ve read this far in the letter, you’re seriously interested in increasing your sales, profits and personal income.  All that’s left to do now is take action.

Click Here to Order The Spa and Pool Dealer Marketing Boot CampŠ

For Only $397 plus shipping & handling (S/H)

(You Can Order 24 hours a day, 7 days a week)


I Would Recommend The Boot Camp to Other Spa Dealers

It is a good way to get you to think "outside the box" and look at ideas you might not have considered. Your referral strategies showed me how to expand our referral system into something that will generate more business.

Theodora Sergion, Nicholas Pools


I Loved The Many Ways of Advertising and Marketing That Were Presented

Companies have to look at non-traditional forms of advertising to survive and you presented good things to put into action.  We will use many of the methods taught.  Many ideas to build and maintain the business.

Troy Derheim - Tubs of Fun


The Follow Up Information Was Fantastic.  I am Going to Use it Immediately!

Valuable marketing information.

Amy Brower - Lake Country Pools

Click Here For Even More Testimonials

Click Here to Order The Spa and

Pool Dealer Marketing Boot CampŠ

Only $347

(You Can Order 24 hours a day, 7 days a week)

Have more questions?  Need any additional information?  Call me anytime at 858-442-3131.

I wish you sales success!


P.S. Many dealers complain, but few ever act.  I hope you’ll act on this opportunity!


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